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These cookies and tracking mechanisms allow us to provide you with a better user experience and individualized offers.
We use analytical cookies to record the usage behavior (e.g. ad banners clicked on, search queries put in) of our users and to evaluate it statistically.
Our conversion tracking partners set a cookie on your computer (“conversion cookie”) in case you entered our website through an advertisement of the respective partner. These cookies generally lose their validity after 30 days. In case the cookie has not yet expired, we and the respective conversion tracking partner can see that a particular user clicked the ad and was forwarded to our page. Information gathered through the conversion cookie is used to create conversion statistics and to determine the total number of users who clicked the respective ad and were referred to a page provided with a conversion tracking tag.
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